Privacy Policy
Last Updated: May 14, 2026
Serena Poon (“Serena Poon,” “we,” “our,” or “us”) explains in this Privacy Policy how we collect, use, and protect personal information when you use our Services.
The Services are operated by Serena Poon. For purposes of applicable data protection laws, Serena Poon is the controller of the personal information described in this Privacy Policy. We use technology provided by Webflow and other service providers to support functionality, subscriptions, communications, and analytics.
By using the Services, you acknowledge that you have reviewed this Privacy Policy.
1. Personal Information We Collect
“Personal information” means information that identifies or can reasonably be linked to you. It does not include anonymized or de-identified information.
Depending on how you interact with Serena Poon, we may collect:
Information you provide directly
- Name, email address, phone number
- Account login credentials
- Subscription and communication preferences
- Messages submitted through forms or support
- Information from newsletters, memberships, or community features
Account information
- Account settings, preferences, and profile details
Automatically collected data
- IP address, browser, device, and operating system
- Pages visited, time on site, referring URLs
- Approximate location derived from IP
- Interactions with the Services
- Cookies, pixels, and similar technologies
Communications data
- Information shared via email, surveys, or support requests
2. Sources of Personal Information
- Directly from you
- Through your use of the Services
- From service providers (analytics, communications, infrastructure)
- From partners or platforms where permitted
- From public or social platforms
3. How We Use Personal Information
- Operate, maintain, and improve the Services
- Manage accounts and preferences
- Send newsletters and updates
- Personalize content and experience
- Provide customer support
- Analyze usage and performance
- Measure marketing effectiveness
- Detect fraud and security risks
- Comply with legal obligations
- Protect safety and integrity
4. Legal Bases (EEA and UK)
- Performance of a contract
- Legitimate interests
- Consent (where required)
- Compliance with legal obligations
5. Email Communications
If you subscribe, we may send:
- Newsletters
- Podcast updates
- Research insights
- Product or membership updates
You can unsubscribe anytime via email links. We may still send essential account or support communications.
6. Cookies and Tracking Technologies
- Enable site functionality
- Remember preferences
- Analyze usage
- Personalize experiences
- Support marketing and measurement
- Enhance security
Where required by law, we obtain consent before using non-essential cookies. You can manage preferences via browser settings.
7. How We Share Personal Information
We do not sell personal information for monetary consideration, and we do not share personal information for cross-context behavioral advertising.
- Service providers (Webflow, email platforms, analytics, support tools)
- Marketing and analytics partners (where permitted by law)
- Affiliates
- Legal authorities when required by law
- Other parties with your consent
8. Third-Party Service Providers
We use third-party service providers including Webflow (hosting and site functionality), email platforms, and analytics tools to operate our Services. These providers may process personal information on our behalf in accordance with their own privacy policies.
9. Your Privacy Rights and Choices
Depending on your location, you may have rights to:
- Access your data
- Correct inaccuracies
- Request deletion
- Request data portability
- Withdraw consent
- Restrict or object to processing
- Opt out of targeted advertising
To exercise your rights, contact support@serenaloves.com.
10. U.S. State Privacy Rights
California Residents
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to Know: You may request details about the categories and specific pieces of personal information we have collected about you, the sources, our purposes for collecting it, and the categories of third parties with whom we share it.
- Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
- Right to Correct: You may request that we correct inaccurate personal information we hold about you.
- Right to Opt Out: You may opt out of the sale or sharing of your personal information for cross-context behavioral advertising. We do not currently sell or share personal information for this purpose.
- Right to Limit Use of Sensitive Personal Information: To the extent we collect sensitive personal information, you may request that we limit its use to what is necessary to provide our Services.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
To submit a request, contact us at support@serenaloves.com. We will respond within 45 days of receiving your request. We may request verification of your identity before processing your request.
Other U.S. States
Residents of Colorado, Connecticut, Texas, Virginia, and other states with applicable privacy laws may have similar rights to access, correct, delete, or opt out of certain data processing. To exercise these rights, contact us at support@serenaloves.com.
11. International Privacy Rights
Users in the EEA, UK, Canada, and Australia may have additional rights, including lodging complaints with local authorities.
12. International Transfers
Your data may be transferred to countries outside your residence, including the United States, using appropriate legal safeguards.
13. Data Retention
- Account data: retained while active
- Transaction data: retained for compliance
- Marketing data: until unsubscribed
- Support data: for service improvement
- Cookie data: based on consent